The Power Of Social Proof

The Power Of Social Proof

Social proof is the concept that people will follow the actions of the other people. The idea is that since so many other people behave in a certain way, it must be the correct behavior. That’s social proof in action. Even if the empty restaurants actually have better food,drinks and service, since more people are in the other ones, the assumption is they’re better.
Social proof isn’t new. There have been several studies conducted on the topic that show people are more likely to conform to the group decision. people trust on group decision and feel more confidence.
In fact, studies has found that posts with comments get 4x more clicks than posts with only Likes
which restaurant you choose ?
99% will choose the full restaurant
Are you more likely to try a restaurant with thousand of five-star reviews on google/facebook, or the one without any?
Online reviews are probably the type of social proof most of us are familiar with, and they havea major impact on buying decisions. Think about people that look in some post without comments or recommendations vs post with a lot good reviews . For example "i bought this item the shipping is fast thanks" . People that see those comments will get more confidence that this is reliable seller and the products is high quality. of course there is levels in social proof . if the recommendation from friend or celebrity it will be more powerful . But no one can skip post that have more than 10 facebook comments and 100 facebook likes .

people that have online store(shopify/woo) and advertise in facebook. I can tell in confidence ensure that your posts have a lot of comments your sales will increase . try it :)